Today we live in a world that hungers for more and more technology, everywhere we go, the keywords are the same i.e. fast and simple. Internet is the best possible example of this technological revolution, this miraculous invention has managed to bind the whole world with all its diversities into one common fabric.

The uses of the omnipotent Internet is multifarious, and is far reaching than any other medium. Who could have possibly imagined that the communication developed by the military to be used during a nuclear war could be of such great service to mankind? The introduction of the Internet has opened up new vistas for various technological advancements. Nowadays the Internet has proved itself to be one of the most important advertising and marketing utility that are available to the organizations.

One certain way of developing good buyer seller relation is to send permission based emails to the customers that advertise the goods of the firm. A good permission based emailing infrastructure requires a lot of effort and in depth thinking. Besides, the customers must subscribe to get the emails from the site before they start to receive emails from the company. Before starting to send the permission based emails a firm must create a mailing list of the recipients who are about to receive the emails.

Developing a cost effective email list is one of the prerequisites of email marketing. Since, email addresses change at a very high frequency; one must take a very aggressive approach when aiming to create a mailing list.

Here is a list of few things that you can keep in mind while preparing the list:

• Featuring a sign up form at each page of your website: make sure that you provide the customer the opportunity to sign up for your mailing facilities.

• Optimizing the site for search engine placement: optimizing the current and the archived newsletters for the search engine increase the rank of your website, thereby increasing traffic.

• Promotion of benefits on the sign up page:  make sure that you promote the benefit associated with the receiving emails by displaying some of the best emails.

• Usage of direct mail and catalogues: encourage the email subscription in the advertisements that you provide in every other medium apart from the Internet.

• Getting the call center employees to help the customers sign up for the newsletter services: it will be a good idea to instruct the employees of the call centre department to enquire with every customer, if they want to enroll for emails and newsletters.

• Sending post cards: one can also try sending post card to the customers asking them, to enroll for the emailing services.

• Promote opt-ins in the transaction emails: most companies try to encourage the customer to sign up for the emailing lists through their transaction emails.

• Employ a reputable email list service: there are certain email list services that will help you create a good mailing list, thus increasing you customer base.